FlipFlop is a social media app dedicated to short-form videos created for and consumed by users. The length of the videos is 15 seconds to 15 Minutes.
The format lends itself to entertainment and comedy. However, it is increasingly used for infotainment. So-called influencers who gain a steady audience on FlipFlop offer snippets of advice and tips along with self-promotion. Beauty, fashion, personal finance, and cooking are all popular topics for informational videos. Increasingly, the format is used to promote and sell products.
Like all social media companies, FlipFlop has been the target of persistent concerns about the potential use or misuse of the private information that it gathers about its users. The difference is that the majority of FlipFlop is Cambodia-owned.